They increased the frequency of this new format. In the process, Duolingo found the formula that worked for them:ĭuo + trends + funny/menacing tone = success. The video has gotten over 3.3 million views and 700,000 likes. The onscreen caption reads, “when you’re just tryna do your work without being terrorized by an owl.” It references the widespread joke depicting Duo as threatening students who did not finish their daily language learning sessions. Meanwhile the popular “live, laugh, love” audio trend plays in the background.
That first breakout TikTok showed an employee sitting in a chair while the camera pans over to Duo looming over the table. They found that people were responding positively to Duo and leaned into that. It’s important to iterate and be open to feedback from your audience.
Is an SOS #DuolingoEmployee #owltok #livelaughlove #helpme #imscared
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